Stijn Vander Plaetse The need for (more) non-intrusive marketing Delen According to the literature : Non-intrusive marketing, also known as permission marketing, is a marketing strategy that focuses on gaining the customer's attention and consent before promoting p... 10 jan. 2023 Marketing
Stijn Vander Plaetse API business: let's talk value first Delen Many experts work in projects where API's* are important enablers in the success of transformations. Although from a conceptual point of view it sounds easy to open assets of an organization, th... 8 jan. 2023 General
Stijn Vander Plaetse Trends 2023 and beyond Delen Prior i start a reflection i always scan trend reports. It provides ideas, triggers questions. I strongly believe we need to share this information more openly: hereby a number of useful sources... 5 jan. 2023 General
Stijn Vander Plaetse Not every project is a Digital Transformation! What is ? Not every change is a digital transformation. Digital transformation is a "container word" nowadays. I prefer to use a number of definitions to show the impact : Not every change is a digita... 3 jan. 2023 General
Stijn Vander Plaetse Why an external consultant/advisor? An external strategy consultant can help a company turn a challenge into an opportunity by providing objective, unbiased insights and recommendations based on their expertise and experience. The consu... 3 jan. 2023 General
Stijn Vander Plaetse E-paper : Strategy in Action Leer meer A sound Business strategy is key for an organization. Studies show that less than 1/3 of even leaders in companies are aware of their strategy . This e-paper, based on personal experience, t... 3 jan. 2023